French’s Ketchup

French’s Ketchup is a well-known brand of ketchup that has gained popularity, particularly in Canada, for its high-quality ingredients and commitment to using 100% Canadian-grown tomatoes. French’s ketchup is part of the French’s Food Company, a subsidiary of McCormick & Company, and has become a symbol of Canadian pride and support for local agriculture. Here’s an introduction to French’s Ketchup:

Overview

• Brand: French’s Ketchup
• Parent Company: McCormick & Company (since 2017)
• Headquarters: Toronto, Ontario, Canada (Canadian operations)
• Specialty: Ketchup made with 100% Canadian-grown tomatoes.

History

French’s Ketchup is part of the French’s Food Company, which was founded in 1886 by Robert Timothy French in Rochester, New York. The company initially focused on mustard and later expanded into condiments, including ketchup. French’s became famous for its yellow mustard, a staple at ballparks and barbecues across North America.

In 2014, French’s entered the Canadian ketchup market, but it wasn’t until 2016 that the brand gained widespread attention in Canada. This was due to a public outcry when Heinz closed its Leamington, Ontario, tomato processing plant, which had been a major supplier of tomatoes for Canadian ketchup. French’s stepped in, sourcing tomatoes from Canadian farmers and positioning itself as a proudly Canadian alternative to Heinz. This move resonated deeply with Canadians, leading to a surge in popularity for French’s Ketchup.

Products

French’s Ketchup is known for its simple, high-quality ingredients and delicious taste. Key products include:

1. Classic Ketchup: Made with 100% Canadian-grown tomatoes, sugar, vinegar, and spices.
2. No Sugar Added Ketchup: A healthier option with no added sugar.
3. Organic Ketchup: Made with organic ingredients for health-conscious consumers.
4. Variety of Sizes: Available in bottles ranging from small to large, as well as bulk packaging for food service.

Philosophy

French’s Ketchup is guided by the following principles:

• Support for Canadian Farmers: French’s sources its tomatoes exclusively from Canadian farms, supporting local agriculture and the economy.
• Quality Ingredients: The ketchup is made with simple, natural ingredients and contains no artificial flavors or colors.
• Transparency: French’s emphasizes clear labeling and a commitment to providing consumers with wholesome, trustworthy products.
• Community and Pride: The brand has become a symbol of Canadian pride, especially after its support for Canadian tomato farmers during the Heinz plant closure.

Branding and Market Presence

• French’s Ketchup is widely available in grocery stores across Canada, including major retailers like Loblaws, Sobeys, and Walmart.
• The brand’s packaging prominently features the 100% Canadian-grown tomatoes claim, appealing to consumers who want to support local products.
• French’s has built a strong reputation in Canada, not only for its quality but also for its role in supporting Canadian agriculture.

Fun Facts

• French’s Ketchup gained massive popularity in Canada in 2016 after a social media campaign encouraged Canadians to switch from Heinz to French’s in support of Canadian farmers.
• The brand’s ketchup is made in Rochester, New York, but all tomatoes are sourced from Canadian farms, primarily in Leamington, Ontario, and Chatham-Kent, Ontario.
• French’s Ketchup has won numerous awards for taste and quality, including the 2016 Product of the Year award in Canada.
• The brand’s success in Canada has made it a case study in how companies can build loyalty by aligning with consumer values, such as supporting local agriculture.

Connection to French’s Food Company

French’s Ketchup is part of the larger French’s Food Company, which is known for its iconic yellow mustard and other condiments. The company has a long history of innovation and quality, and its ketchup line continues this tradition by offering a product that is both delicious and socially responsible.

French’s Ketchup is more than just a condiment—it’s a symbol of Canadian pride and a testament to the power of supporting local industries. With its commitment to quality, simplicity, and community, French’s has earned a special place in Canadian kitchens and hearts.