Voortman

Voortman Cookies Limited, commonly known as Voortman, is a Canadian company renowned for producing high-quality cookies, particularly known for its sugar-free and traditional cookie varieties. With a history spanning over 70 years, Voortman has become a household name in North America, celebrated for its commitment to quality, innovation, and delicious baked goods. Here’s an introduction to Voortman:

Overview

• Founded: 1951
• Headquarters: Burlington, Ontario, Canada
• Founders: William and Harry Voortman (Dutch immigrants)
• Specialty: Cookies, including sugar-free, traditional, and seasonal varieties.

History

Voortman Cookies was founded in 1951 by Dutch immigrants William and Harry Voortman in Hamilton, Ontario. The brothers brought their family’s traditional Dutch baking recipes to Canada and started the company with a small bakery. Over the decades, Voortman grew into a major cookie manufacturer, known for its sugar-free cookies, which were introduced in the 1980s and became a game-changer in the industry. Today, Voortman is a leading cookie brand in North America, still family-owned and operated.

Products

Voortman is best known for its wide range of cookies, including:

1. Sugar-Free Cookies: A pioneering product line that includes varieties like Sugar-Free Oatmeal, Sugar-Free Chocolate Chip, and Sugar-Free Windmill Cookies.
2. Traditional Cookies: Classic favorites like Windmill Cookies, Wafers, Shortbread, and Oatmeal Cookies.
3. Seasonal and Limited-Edition Cookies: Festive and themed cookies for holidays like Christmas and Easter.
4. Mini Cookies: Bite-sized versions of their popular cookies, perfect for snacking.

Philosophy

Voortman Cookies is guided by the following principles:

• Quality Ingredients: Using simple, high-quality ingredients to create delicious and wholesome cookies.
• Innovation: Pioneering the sugar-free cookie market and continuously introducing new flavors and products.
• Family Values: As a family-owned business, Voortman emphasizes tradition, integrity, and a commitment to its customers.
• Health-Conscious Options: Offering sugar-free and low-sugar options for health-conscious consumers.

Branding and Market Presence

• Voortman products are widely available in grocery stores, convenience stores, and online retailers across Canada and the United States.
• The brand is recognized for its iconic Windmill Cookies, which reflect the company’s Dutch heritage.
• Voortman has built a loyal customer base by offering a wide range of cookies that cater to both traditional tastes and modern dietary preferences.

Fun Facts

• Voortman was one of the first companies to introduce sugar-free cookies to the market, making it a leader in the health-conscious snack category.
• The Windmill Cookies are a nod to the company’s Dutch roots and are one of its most iconic products.
• Voortman’s sugar-free cookies are sweetened with maltitol, a sugar alcohol that provides a sweet taste without the added sugar.
• The company remains family-owned and operated, staying true to its roots and values.

Voortman Cookies is a beloved brand that combines tradition, quality, and innovation to create delicious cookies for everyone. Its pioneering sugar-free options and commitment to using simple, high-quality ingredients have made it a trusted name in the cookie industry for over 70 years.